Social Media As Part of Marketing Plan

With the growth of Social Media and the millions of people who are logged in, strolling up and down their pages searching for information, social media does not seem to be a bad idea.  From a Marketing Plan stand point, the social media platforms are a very distinct way to reach your desired audience.  In a marketing plan your customers are distinguished.  Social media sites like Facebook, Twitter, Google+, LinkedIn, and other networks has changed the way customers can be reached.

Social media can be very useful to small businesses that can not fit or afford the TV advertising into their budgets.  Social media also allows direct contact between customers and consumers.  Direct messaging or (DM) is what it is referred to, can be very helpful if a company choses to do so.  Replying to customers and potential clients directly can help build relationships and put your product(s) or service(s)on the front line.  Reaching our target customers is a big part of your business success.  Sometimes social media can be overwhelming to try and keep up with.  You would almost need a person(s) designated to keep up with it. Focusing only on the sites that would benefit your company would be key.  Could social media be a key tool for your business success?