"Guerrilla Marketing"

Guerrilla marketing is advertising with a twist.  No matter what the product or service, marketing and advertising is a necessity for brands around the world.  Successful guerrilla marketing campaigns usually corral attention of thousands, possibly millions through hidden strategy, before revealing their true purpose and the best campaigns render no negative sentiment.  In a world where brands have a cut throat battle with advertising clutter, it is essential that marketing efforts are creative, pioneering, and sometimes shocking to potential consumers to differentiate themselves from the masses of products and buisnesses in the marketplace.  Guerrilla marketing can use a combination of marketing mediums including public relations, advertising, design and marketing into an offensive creation and sometimes shocking promotion strategy to reach the end consumers.  Attention getting street graphics, strange occurrences, memorable events, buzz, and product placement great mediums for this type of marketing.

In 2005, Burger King implemented a guerrilla marketing campaign in Asia.  In a attempt to increase their beef sales and lure customers from McDonald's, their #1 competitors.  They placed BK t-shirts on Ronald McDonald statues, put large footprints from McDonald's to BK, and placing "Gone to BK - Ronald" signs on empty benches.  Risky, but their campaign was extremely successful.

Source: creativeguerrillamarketing.com