"Public Relations"

Public Relations, as stated in our text , there is an old saying in the entrepreneurship field, "While you have to pay for advertising, you can pray for PR!  Brands and public relations firms may be diverting more of their budgets to content marketing these days, but there's still plenty of clout in PR's bread and butter, earned media.  When it comes to PR resources online, it seems that you could pretty much choose form millions of PR blogs offering tips, tricks, and advice on how to do public relations effectively.  With so many out there, it can be difficult to separate the quantity and form the quality.  Some companies actually plan and execute well controlled PR programs that are part of their integrated promotional plans.  PR is designed to create and display a positive image of a company, its products/services, and people.  Publicity is one of the most used PR tools.  Publicity is the practice of creating and disseminating information about a company, its products/services, people, or company activities to secure favorable news coverage in the media reaching identified target audiences.  Publicity is not the only form of public relation.  There are many others, such as sponsorship and collateral materials like annual reports, brochures, newsletters, corporate Web sites, or videos.  Through sponsorship you can reach your target audience and build goodwill toward your company and its products/services.  PR can make or break your venture, helping you build your brand and bring promise to your venture.