"Marketing Penetration and Competitive Advantage"
"Marketing Penetration"
Marketing penetration is a business growth strategy, in which a company executes initiatives to expand the customer base for its products and services within a certain market. Market penetration can be both a measurement and a projection of how successful newcomer businesses have been, or will be against the established competition. Usually performed by start ups and early businesses, market penetration requires careful assessment. A solid market penetration plan begins with identifying the products or services that the research will focus on. Market penetration is supposed to be a low risk business growth strategy typically centered around increasing the number of business locations in the interest of capturing greater shares of an existing customer base. Done well, market penetration yields valuable gains in market share. It is known that any low risk endeavor, marketing penetration has limits.
Source: smartling.com/market-penetration
No comments:
Post a Comment