Trend Spotters

Trend spotting plays a significant role in the success of entrepreneurs.  Trend spotting is basically knowing your customer and potential clients inside and out.  Trend spotting should also inspire your target market.  Knowing your market's sensibilities and committing yourself to knowing your audience is very important.  Being committed to becoming a great trend spotter involves, knowing what is relevant to the market and becoming an expert on what they like and do not like.  Increasing your knowledge should give you insite to what prospective consumers' problems, strengths and limitations.  Also knowing your competitors and their products and services. This includes why and what they like and dislike about their product(s) and services(s).  Spotting a trend at the right time could boost your product.  Trend spotters, also look to satisfy unmet needs, solve acute problems and or energize consumers.  Also try and understand why people like certain products and services.  As stated by Frederick G. Crane, author of Marketing for Entrepreneurs, " A trend is different from a fad, which comes and goes quickly.  A fad does not change society, but a trend does.